Acquisition Costs
- Thread starter somarco
- Start date
- 3,863
This varies great on volume, also retention is not factored.
There are also huge variables between face to face vs. Internet (younger, transitional clients).
There are also costs of home vs. office, staff vs. single agent.
Most major carriers direct sales (non agent) COA runs in the $350 to $450 range.
While ours is not that high, It is fairly close in some regards.
Either way good job - you are clearly making money at a low COA like that... Good for you.
There are also huge variables between face to face vs. Internet (younger, transitional clients).
There are also costs of home vs. office, staff vs. single agent.
Most major carriers direct sales (non agent) COA runs in the $350 to $450 range.
While ours is not that high, It is fairly close in some regards.
Either way good job - you are clearly making money at a low COA like that... Good for you.
- Thread starter
- #3
All of my leads come from the internet. No face to face.
Retention running in xs of 90% thru 3 yrs.
Overall, I am pleased. Didn't realize my comp per client was that high. I have always looked for acquisition in the $80 range but hadn't put a number to it in a while.
Carriers that market direct are fools. They think they come out ahead by not paying agent comp.
Retention running in xs of 90% thru 3 yrs.
Overall, I am pleased. Didn't realize my comp per client was that high. I have always looked for acquisition in the $80 range but hadn't put a number to it in a while.
Carriers that market direct are fools. They think they come out ahead by not paying agent comp.
- 238
You are buying leads or spending money to get people to your site?
I see on your site you do life and DI, are your numbers above health only or all products?
Thanks
I used to live in Roswell. Is the water situation getting any better In GA?
- Thread starter
- #5
Hi Chicken -
Buying shared leads. Do virtually nothing to promote my site other than blogging & answering questions about insurance on a consumer site.
Numbers are for health only. Wouldn't make much of a difference if I added in the life & DI commissions. My focus is health.
Water is still way down for the year. Lake Lanier is 20' below full, about 50% of capacity. West point lake is at 10% of capacity.
Did you get your name from the Big Chicken?
Buying shared leads. Do virtually nothing to promote my site other than blogging & answering questions about insurance on a consumer site.
Numbers are for health only. Wouldn't make much of a difference if I added in the life & DI commissions. My focus is health.
Water is still way down for the year. Lake Lanier is 20' below full, about 50% of capacity. West point lake is at 10% of capacity.
Did you get your name from the Big Chicken?
- 10,275
Nice numbers Bob.
- 238
Are you talking about that thing in Marietta. I was down there in April and saw they have redone the chicken!!
No, it came from the craps call of "Winner, Winner, Chicken Dinner".
I don't even play craps.
- Thread starter
- #8
Chicken -
You must have been gone a while. The Big Chicken was given a face lift probably 10 yrs ago.
I prefer the old one.
I don't play craps either and have never heard "winner, winner, chicken dinner".
Down there.
You must have moved north. If you went any further than TN you must be a yankee.
A cold, yankee . . .
You must have been gone a while. The Big Chicken was given a face lift probably 10 yrs ago.
I prefer the old one.
I don't play craps either and have never heard "winner, winner, chicken dinner".
Down there.
You must have moved north. If you went any further than TN you must be a yankee.
A cold, yankee . . .
- 9,744
Bob, I haven't run this number, and I should.
You just take total marketing dollars expended divided by number of new clients attracted?
You just take total marketing dollars expended divided by number of new clients attracted?
- 9,744
I'd rather hear: 7, 7, WINNER 7.
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