ehealth 1st Quarter Results

Sounds like Primerica, recruit a 100,000 agents each year and have a 100,000 licensed agents on the books at any given time. :goofy:
 
Interesting numbers. Forget residuals for a moment, though you really shouldn't, but I can't run the numbers with them.

They had revenue of 26.3M and submitted 114,500 apps, meaning they earned $229 per app submitted. Yeah, there is the as earned vs advance, but my guess is they recognize revenue as earned, and that would mean they have a rolling book of business that they are 'earning' from.

This begs the question:
- What is their taken rate? Can't be more than 1 in 2.
- What is their decline rate?
- What is their retention ratio - Has to be in the tank.

Interesting model. All the things we try to avoid, but yet, they make money hand over fist. I'm doing something wrong.

By the way, they spent $9.5M in advertising, on revenue of $26M for the quarter. How many of us spend 36% of our gross revenue to advertise ourselves? There might be a lesson here.

They spent 14% of the revenue on the guy on the other end of the phone, $3.6M. For every dollar spent on the phone talkers, they earned $7.25 (in very round numbers).

Extremely interesting model.
 
Back
Top