I see, it's all policies, male vs female for as long as you've been writing.
I just know when i get a lead from a single male, i want to smash it against the wall...If only they were breakable haha
Let's go hear another story about how his kids are already going to inherit his house etc.. they don't need anything else from him...and he's not worried about medicaid claw back because he's going to do a reverse mortgage anyways...
For leads it probably breaks down like this...
single women sell 70%
Married sell 50%
Single men, 10%