Final Expense Insurance Appointment/Close Ratios

[glrocky]

Assuming a decent batch of final expense direct mail cards are in hand (Let's say 15), how many appointments should a good FE agent average, and what should the close ratio be? I know that this might be a difficult question to answer with several different variables to take into account, but what would your best guess be?

Thank You.

 

[rlggray]

For me, assuming I can actually contact all 15 of the prospects, I'll average 13 appointments and close 5 of them. But I've only been doing FE for a couple of months, so I expect my closing rate to increase in due time. In the real world,out of 15 leads, 5 or so will not answer their door or phone. That has been my experience anyway.

 

[mickeyma]

Every marketing firm I talk to touts a closing ratio of 1 out of 3 leads. If this was that easy, everyone would be doing final expense and making a small fortune. 15 leads=5 sales @ $500 per sale=$2,500 per week=$130,000 a year. Ya right!!!
I'm in the Los Angeles area and I can tell you that my fellow agents do not have these closing numbers. 15 leads=10 people you can contact=5 appointments=2-3 sales at best.

Good luck

 

[theinuranceguy]

Ive had most luck doing FE in rural areas...

15 Leads = 8 Appointments = 4 sales

For me at least...

 

[senior-advisor-indiana]

I think Hoosier Daddy has a 15:14:13 leads to appointment to sale ratio.

 

[AgentOrange]

I stopped using direct mail 2 months after starting out that aint my bag ... Im the guy that interupts your dinner trying to get you information about new programs you may not have known you qualify for ... telemarketeer i am, iam.

 

[mom2sean]

I stopped using direct mail 2 months after starting out that aint my bag ... Im the guy that interupts your dinner trying to get you information about new programs you may not have known you qualify for ... telemarketeer i am, iam.

I stopped using direct mail 2 months after starting out that aint my bag ... Im the guy that interupts your dinner trying to get you information about new programs you may not have known you qualify for ... telemarketeer i am, iam.

Hi,
I've stopped using direct mail also. However, I'm struggling with a FE phone script - any advice for me would be appreciated.

I've used a free presciption discount card offer with some results - but I'd rather get in the door with the client EXPECTING me to talk about insurance.

 

[Louis P.]

I stopped using direct mail 2 months after starting out that aint my bag ... Im the guy that interupts your dinner trying to get you information about new programs you may not have known you qualify for ... telemarketeer i am, iam.

Hi,
I've stopped using direct mail also. However, I'm struggling with a FE phone script - any advice for me would be appreciated.

I've used a free presciption discount card offer with some results - but I'd rather get in the door with the client EXPECTING me to talk about insurance.

I am the complete opposite. I can't stand the phone...BORING...personal choice, I guess. I would much rather show up at the door and chit-chat my way into making a friend first and a client about 20 minutes after that. I know, I know, "with the price of gas nowadays" and all that, but I can make $2500-$3500 for every $400 mailer sent out......I think its worth it. I don't think that I could profit that much by trying to set appts. on the phone.

Whatever works for ya the best is whatcha should do, though.

 

[kuhn123]

I always tell people to count on 50% for appts and the same for close.. So if you have 15 leads in hand ($255 Gov't lead), you should be able to call and set 7-8 apts., and close 3-4 of those. I take out ~20 leads a day, and try to set 10-12 appts. If I call 20 leads on the phone, I probably burn 3-4 of them right there on the phone, and I am then left with 5 or 6 to go knock on.
I used to never set appts, just go knock on every lead. I think the end result is the same either way. The folks that are going to set an appointment with you on the phone are the same who are going to invite you in if you were knocking, and I really believe your close ratio is the same also, you just save yourself some of the headache of tracking folks down.

 

[Paradigm]

Who is a good IMO that offers final expense carriers