- 924
Living wills? I'm trying to picture how that would tie into marketing or advertising.
Newspaper ads for life insurance. Effective?
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Living wills? I'm trying to picture how that would tie into marketing or advertising.
RFS does a lot of mailings to agents in an attempt to recruit producers. Some of their marketing techniques and literature does not always meet the carrier guidelines and has created some conflict in the past.
One such technique is to offer a free living will (fill in the blank form) as an enticement to grant an appointment to discuss life insurance.
They target mostly agents and buyers interested in simplified issue life insurance and especially ROP term. Some of their methods, although occasionally questionable, are geared toward the (mostly) unsophisticated buyer.
One such technique is to offer a free living will (fill in the blank form) as an enticement to grant an appointment to discuss life insurance.
They target mostly agents and buyers interested in simplified issue life insurance and especially ROP term. Some of their methods, although occasionally questionable, are geared toward the (mostly) unsophisticated buyer.
- 924
Ah, I see. Free living will to get in the door.
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And using the forum to get a foot in the door too?
American Income uses a free $1,000 accident policy to get the foot in the door.
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