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Ok, let's get the disclaimers out of the way: I'm not making anything by posting this in any way shape or form. If you choose to get Gary's dialer - go get it, I made nodda, squat. Don't even mention this post if you want to call him about it. Just say you heard about it "from somewhere."
Ok - BS out of the way.
I've been working telemarked leads now for almost 2 years - hand dialing. You can hand dial right around 40 numbers per hour and 70% go nowhere - machine, no answer, etc...So basically you're talking to around 12 people per hour (most have group) - maybe generate 2 or so leads. Out of those 12 people probably 8 have group so you're playing with 4 people per hour who could be leads.
I've always been a fan of the "just send you information" pitch because all you're looking for on the 1st call is a foot in the door. Cultivate it from there. In the past I've been emailing brochures....which no one ever reads.
However, Paul (Moonlight) posted a few days back about creating a free guide for saving money on health insurance. Well, due to using the dialer I can mess around with different pitches at will.
So I typed up a "5 Ways to Save Money" guide and "5 Myths" guide:
Free file hosting by Savefile.com
Free file hosting by Savefile.com
Then I used a:
"I'm blah blah with Maryland Health Plans. We just issued a 2-page report for 2008 on how people can save 30% or more off their health insurance premiums. We'd just like to send you the guide and we can fax it over."
Well, as you can see today, an hour of calls - 4 "bite me's (no) and 11 "yes's." (You'll see a lot marked "group" since I don't bother sending them to people with group coverage - I simply ask if they have group or not.) That's over 70% "sure - send it."
Not bad - very impressive. I think interests get peaked when you talk about a free guide to saving money.
Interesting thing - when I fax these they get spread around the office. I hit a secretary for a doctor's office today and normally just ditch the call. Secretaries won't transfer me and the owner never read the email if she says "send it."
But the fax gets around and I got a call back about 45 minutes after faxing - lady just lost coverage in January, very nice and qualifies. Calling her tonight when she gets home. The doctor doesn't offer any group plan.
This accomplished the goal of simply getting your information out in front of as many people as possible. I'd actually just say "screw it" and send 'em out to people who have group but I pay per page sent for faxing and I think it's a waste. (I'm not gonna sit there on my fax machine with three pages for 11 leads - I use an internet service.)
Now when I follow up I can make sure they got the fax and go over the five ways to save to see if it's a fit for them.
Now - let's go over an hour of calling using Gary's dialer:
190 dials made in one hour. At 40 hand dials per hour I did over 3 hours of calling in one hour.
I talked to 60 people in an hour - 45 have group, 11 said yes, 4 said no. That's talking to a person per minute. My pitch is around 20 seconds so there's not much time when I'm not speaking to someone.
I'm not doing any qualification at all - you want it faxed? Yes - great, give me your fax number and here it comes.
So the question becomes - do you have a spare hour or two a day? If you generate 10 leads per hour with this method and do 10 hours a week you'll have 100 leads. Think a deal or two is in there? You bet.
The bottom line is it's very easy to just call into one number then have the server dial three numbers at a time. It's keep your attitude up and the results are fantastic.
This is not a "system." This is something that takes three hours of your time and compresses it into one. This is something you can use as a main lead generation tool or simply as supplemental marketing.
Newbies might struggle though a typical pitch but if I could teach my cat to talk he'd be able to tell people he wants to send them a free report.
Ok, now the cynics can do what they do best and I'll answer questions from the rest.
Thanks goes to Paul who turned me onto this pitch.
Ok - BS out of the way.
I've been working telemarked leads now for almost 2 years - hand dialing. You can hand dial right around 40 numbers per hour and 70% go nowhere - machine, no answer, etc...So basically you're talking to around 12 people per hour (most have group) - maybe generate 2 or so leads. Out of those 12 people probably 8 have group so you're playing with 4 people per hour who could be leads.
I've always been a fan of the "just send you information" pitch because all you're looking for on the 1st call is a foot in the door. Cultivate it from there. In the past I've been emailing brochures....which no one ever reads.
However, Paul (Moonlight) posted a few days back about creating a free guide for saving money on health insurance. Well, due to using the dialer I can mess around with different pitches at will.
So I typed up a "5 Ways to Save Money" guide and "5 Myths" guide:
Free file hosting by Savefile.com
Free file hosting by Savefile.com
Then I used a:
"I'm blah blah with Maryland Health Plans. We just issued a 2-page report for 2008 on how people can save 30% or more off their health insurance premiums. We'd just like to send you the guide and we can fax it over."
Well, as you can see today, an hour of calls - 4 "bite me's (no) and 11 "yes's." (You'll see a lot marked "group" since I don't bother sending them to people with group coverage - I simply ask if they have group or not.) That's over 70% "sure - send it."
Not bad - very impressive. I think interests get peaked when you talk about a free guide to saving money.
Interesting thing - when I fax these they get spread around the office. I hit a secretary for a doctor's office today and normally just ditch the call. Secretaries won't transfer me and the owner never read the email if she says "send it."
But the fax gets around and I got a call back about 45 minutes after faxing - lady just lost coverage in January, very nice and qualifies. Calling her tonight when she gets home. The doctor doesn't offer any group plan.
This accomplished the goal of simply getting your information out in front of as many people as possible. I'd actually just say "screw it" and send 'em out to people who have group but I pay per page sent for faxing and I think it's a waste. (I'm not gonna sit there on my fax machine with three pages for 11 leads - I use an internet service.)
Now when I follow up I can make sure they got the fax and go over the five ways to save to see if it's a fit for them.
Now - let's go over an hour of calling using Gary's dialer:
190 dials made in one hour. At 40 hand dials per hour I did over 3 hours of calling in one hour.
I talked to 60 people in an hour - 45 have group, 11 said yes, 4 said no. That's talking to a person per minute. My pitch is around 20 seconds so there's not much time when I'm not speaking to someone.
I'm not doing any qualification at all - you want it faxed? Yes - great, give me your fax number and here it comes.
So the question becomes - do you have a spare hour or two a day? If you generate 10 leads per hour with this method and do 10 hours a week you'll have 100 leads. Think a deal or two is in there? You bet.
The bottom line is it's very easy to just call into one number then have the server dial three numbers at a time. It's keep your attitude up and the results are fantastic.
This is not a "system." This is something that takes three hours of your time and compresses it into one. This is something you can use as a main lead generation tool or simply as supplemental marketing.
Newbies might struggle though a typical pitch but if I could teach my cat to talk he'd be able to tell people he wants to send them a free report.
Ok, now the cynics can do what they do best and I'll answer questions from the rest.
Thanks goes to Paul who turned me onto this pitch.
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