I have NEVER sold an indemnity plan. Your insured is better off putting $75/month in a savings account if they are concerned about a hospital copay. In one year they would have enough saved for 2 hospital days. Most Seniors are never admitted to a hospital, everything is OPI'm not talking about a supplement. I'm talking about the indemnity plans that pay like $400 per day in the hospital, etc.
Each carrier should make one that perfectly matches the co-pays in their advantage plans they offer. They would sell the shit out of those. Here's the Humana Medicare advantage plan and here's the matching Humana co-pay plan for an additional $75 a month. Bam!