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11 ways to hook customers

John Graham

Every agent’s major competition isn’t always another brand, product, service, or even price. Sometimes it’s the producer who knows how to capture someone’s imagination, the agent who can “hook” customers. Here are some tactics to help you win customers.

7 sales pitches that don’t sell

John Graham

A critical look at seven sales pitches for which the expiration date has come and gone. It's a good idea for salespeople to make sure their pitches are always fresh, appropriate and effective.

20 ways to make clients feel valued

John Graham

There are many ways to help clients feel valued - to demonstrate that we not only appreciate their business but we also care about them and their needs. Here are 20 of them.