- 619
I'm going to do a booth at the county fair this year promoting life and health insurance. I need all the suggestions I can get to generate leads.
Booth at the Fair
- Thread starter Insuranceman
- Start date
- 919
First, and foremost: make absolutely sure all of your advertising, signage, hand-outs, etc... are in state compliance. Same goes for your conduct-- brush up on the do's and don'ts of soliciting in public in your state. As far as ROI on your efforts, I am sure there are agents here who have more experience with this method of prospecting than me that will give you some numbers to expect.
- 124
In my experience, booths have not been that great for me when you take into consideration all the time you spend there and all the freebies you give away. The smaller local fairs/events/days have given me better ROI. I usually get few good leads and alot that arent worth anything through the raffle at my booth. All and all I guess anything you do to get your name out there is beneficial but booths make for a really long day and I wonder if it is worth it sometimes.
Y.L. Prinzel
Expert
- 85
People aren't usually thinking about life and health insurance at the fair, but they are thinking about games. I would develop a simple game that has stats that are applicable to insurance--for instance, they have 1 chance to get a bean bag into one of three bottles because you have a one in three chance of having a long-term illness blah, blah. That way, you attract them with a game, give them something to think about and tie it into the day.
Give them your freebies as the prize and of course, give them sales lit.
Give them your freebies as the prize and of course, give them sales lit.
- 9,744
I think that a booth at the County Fair is an excellent marketing opportunity. It's important though, to keep your expectations reasonable in regard to it "generating leads".
The only achievable goal is to generate "front of mind awareness" when it comes to your local folks buying whatever it is that you sell. If you are in a desperate place for leads - you're going to be disappointed.
Life and health insurance is not the sexiest topic on the planet, so you better have a grabber that's fun and will get attention!
Good luck!
Have a drawing of some sort so you can collect contact info.
At the bottom of the entry form have a section asking if they would like info/quotes on life, health, etc...
I wouldn't expect a great # of leads but it is good exposure.
Whatever you hand out, try to have your contact info on it and it should ideally be something they will hang onto and use (pen, letter opener, etc)
Good luck and let us know how it goes!
At the bottom of the entry form have a section asking if they would like info/quotes on life, health, etc...
I wouldn't expect a great # of leads but it is good exposure.
Whatever you hand out, try to have your contact info on it and it should ideally be something they will hang onto and use (pen, letter opener, etc)
Good luck and let us know how it goes!
Last edited:
- 4,096
Its worth a shot but I think you really need to give some type of information people might want to use.
disease management or something like that.
You should set up shop right next to the deep fried candy bars and then do free blood pressure readings.
It might be a fun environment to try to educate people but I would not expect too much.
disease management or something like that.
You should set up shop right next to the deep fried candy bars and then do free blood pressure readings.
It might be a fun environment to try to educate people but I would not expect too much.
- 107
My company has purchased a booth at the State Fair. We can work 6 hour shifts or 12 hour shifts. Yes, very long days. I have chosen a 6 hour am shift on the day Reba will be there. If I have to drive 1 hour each way, may as well make the most of it.
- 4,132
In my younger years, these were a good way to gain business. Dress casual nice, configure your booth so there are no tables between you and the people, put the tables to the back or side. We used to give away a gift certificate to a high end department store at the end of the fair. Everyone could enter, our entry forms also had follow up for interest in a,b,c types of insurance. I used about a dozen clipboards and just handed them out and moved onto the next person.
The reason? You are not there to sell insurance, you are there to get leads. If you spend a half hour talking to one person you might lose 20 other future sales. Or partner up and have 2-3 people working the booth, so on occasion you can take a few minutes for somebody.
Now this is important, after your drawing and sorting out the interested in insurance and the not interested... THROW THE NOT INTERESTED AWAY! They are not prospects, focus on the people who are interested.
Good luck, remember to have fun, keep it light and you'll be successful.
The reason? You are not there to sell insurance, you are there to get leads. If you spend a half hour talking to one person you might lose 20 other future sales. Or partner up and have 2-3 people working the booth, so on occasion you can take a few minutes for somebody.
Now this is important, after your drawing and sorting out the interested in insurance and the not interested... THROW THE NOT INTERESTED AWAY! They are not prospects, focus on the people who are interested.
Good luck, remember to have fun, keep it light and you'll be successful.
- 9,744
Make mine a corn dog and fried dough with a sprinkle of powdered sugar.
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