Door Knocking - How Often in the Same Neighborhood

[sam816]

I have done some door knocking in track home communities trying to sell auto and home products. I cover a segment of each community in one trip, move on to a different segment next trip. After I am done with one community I move on to the next one. However, in each community there are many doors didn't open and people saying not interested (when they met me for the first time). So how often should I repeat in a community that was covered once?

Also, some people do seem to want a quote for autos but reluctant about giving out vin #, driving history, name of other drivers in the house etc., let alone declaration pages to someone they just met, what is the best approach in this situation?

TIA

 

[JHPrime]

I think the point of door knocking is introduction. No one is going to hand over their personal information on the first contact. It takes a few "touches" in order for them to open up. Mailers after contact is worth a shot with your information. However, it's all about capturing their attention to WIIFM the first 3 minutes of your speech.

 

[BTFuzz]

I have done some door knocking in track home communities trying to sell auto and home products. I cover a segment of each community in one trip, move on to a different segment next trip. After I am done with one community I move on to the next one. However, in each community there are many doors didn't open and people saying not interested (when they met me for the first time). So how often should I repeat in a community that was covered once?

Also, some people do seem to want a quote for autos but reluctant about giving out vin #, driving history, name of other drivers in the house etc., let alone declaration pages to someone they just met, what is the best approach in this situation?

TIA

Whatever marketing method you choose you need to be consistant. So to do things one time and then stopping is more than likely a complete waste of time. I agree though that trying to capture too much info initially is not a good approach since these people that you are coming into contact with have no idea who you are.

Just try to get leads and then work those leads with mailers, calls, newsletters, etc. to convert.

 

[sam816]

Whatever marketing method you choose you need to be consistant. So to do things one time and then stopping is more than likely a complete waste of time.

I understand that and I do follow up on the leads I gathered and plan on revisiting some of these neighborhoods if I get decent leads the first round. What I am trying to figure out is how soon should I revisit and when I do that, should I knock on the leads I gathered first time or that just annoys people?

also, would you take whatever info you can gather from the first contact and promise a rough quote or simply tell him you can't quote unless he gives more info?

 

[BTFuzz]

I understand that and I do follow up on the leads I gathered and plan on revisiting some of these neighborhoods if I get decent leads the first round. What I am trying to figure out is how soon should I revisit and when I do that, should I knock on the leads I gathered first time or that just annoys people?

also, would you take whatever info you can gather from the first contact and promise a rough quote or simply tell him you can't quote unless he gives more info?

My theory is you work leads until they buy or die. So to answer your question, maybe you want to hit them monthly for awhile with a hard type sell and after a few months put them on a drip type mailing list to keep in front of them until they are ready to say yes.

I would make the initial contact very simplistic and gather as little information as possible unless you feel they are willing to give more. I think since you'll be in front of these folks you may as well treat each one different based on their comfort level while gathering the information you need to at least stay in front of them for future sales opportunities.

 

[VolAgent]

I understand that and I do follow up on the leads I gathered and plan on revisiting some of these neighborhoods if I get decent leads the first round. What I am trying to figure out is how soon should I revisit and when I do that, should I knock on the leads I gathered first time or that just annoys people?

also, would you take whatever info you can gather from the first contact and promise a rough quote or simply tell him you can't quote unless he gives more info?

I wouldn't revisit a business more often than every 3 or 6 months, so I'd apply the same rule to a neighborhood. Just make sure to keep notes on who your clients are, and who absolutely does not want to see you again. Also, I'd lean more towards 6 months between visits.

 

[Guest]

I was taught that a person has to see your name 8 times before they contact you.....

I would door knock, next month, mail a letter, next month, mail a postcard, doo knock again....start over.

BUT, I will add this, if you will go thru this effort.....pick a HIGH NET WORTH neighborhood....your more likely to get the clients that have more toys and probally small businesses.....

 

[STIBROKER]

...pick a HIGH NET WORTH neighborhood....your more likely to get the clients that have more toys and probally small businesses.....

They are easy to find also.....you go on recycle day and if every bin is full of empty Chardonnay bottles you know you are in the right hood.....

 

[CHUMPS FROM OXFORD]

Door knocking in a high net-worth neighborhood? Leave a flyer in the newspaper bin but nobody wants a stranger at their door. Seriously.

 

[GoCubsGo]

In a high net hood they will hit the two way communication button on their ADT security panel before they would open the door.