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With the economy what it is today, most consumers are focusing on getting what they want or need as cheaply as possible. So, all the insurance advertising I see and calls made by agents seems to be pushing the "get what you can for as cheap as you can" agenda. If you sell your product on it being cheaper, won't the same client jump ship when a different agent quotes them a cheaper price? Are any of you selling your products based on quality and having any luck selling policies that way, especially when the price is the same or more expensive than what a client already has? I'm just curious if it's possible to sell insurance without the main focus being on price. Sure, there are people who are going to purchase based on price alone, but are they the majority or minority? I'm sure it also depends on the product as well, would like input from the different areas.
If you are selling them on quality and decreasing the focus on price, how are you doing it? Any specific 'techniques' that you would be willing to share?
If you are selling them on quality and decreasing the focus on price, how are you doing it? Any specific 'techniques' that you would be willing to share?