Script Opinions

[smitdavi]

Recently purchased my first list. I will start cold calling today...hopefully. Since I don't know if they are homeowners I'm using Farm Bureau's already established marketing for the basis of my script.

"Hi, this is David Smith with Indiana Farm Bureau Insurance, I'm an agent in Bloomington. I'm calling people in your area today to schedule insurance reviews to go over your policies to make sure you have adequate coverages. Can I sit down with you next ________?"

Any changes, recommendations? Open to anything right now. Just tried to keep it short, sweet, and to the point.

Thanks,
David

 

[TwiLight]

Recently purchased my first list. I will start cold calling today...hopefully. Since I don't know if they are homeowners I'm using Farm Bureau's already established marketing for the basis of my script.

"Hi, this is David Smith with Indiana Farm Bureau Insurance, I'm an agent in Bloomington. I'm calling people in your area today to schedule insurance reviews to go over your policies to make sure you have adequate coverages. Can I sit down with you next ________?"

Any changes, recommendations? Open to anything right now. Just tried to keep it short, sweet, and to the point.

Thanks,
David

Good luck with that....You are not hooking your prospect with a value proposition that will give them a reason to meet with you.

EX: "as you know the recent downturn in the economy has made family budgets stretch to the maximum and I am doing my part to make those dollars you spend on insurance less costly for you. I can meet with you on ______ to show you how your savings can be maximized in these tough times.."

Just my 2 cents.....

 

[smitdavi]

Good luck with that....You are not hooking your prospect with a value proposition that will give them a reason to meet with you.

EX: "as you know the recent downturn in the economy has made family budgets stretch to the maximum and I am doing my part to make those dollars you spend on insurance less costly for you. I can meet with you on ______ to show you how your savings can be maximized in these tough times.."

Just my 2 cents.....

Yeah, I wasn't sure if there was enough/any proposition that would reel someone in for an appointment.

 

[preacherboybruce]

I agree with TwiLight. People are much more likely to make an appointment to save money. No one wants to talk about insurance but insurance agents. Keep in mind the purpose of the phone call is to set the appoinment, not sale the product. Hope this helps, and I wish you the best!

 

[abcsales]

As someone who cold calls I have more patience than the average consumer, I'm more willing to give the agent a chance to run rates for me. HOWEVER, personally I'm not going to make an apt to sit down with them as I don't want to take the time out of my schedule.
A phone consultation?? sure. Then again, I've mostly sold on the phone and prefer to do it that way.

 

[Josh]

I'd use another approach from Free Telemarketing Scripts For Everyone!

Hi, how are you doing today?
I'm glad/sorry to hear that. I'm calling you because I'm helping folks save hundreds of dollars on their car insurance. Would you like to find out how much I can help you save?

In some areas introducing yourself will help, in most it just eats up time making the telemarketer feel more comfortable and puts the prospect off. You may find a different result in your area, but I'd try it both ways if I were you.

 

[Cory]

I work with a lot of P&C agents and agree with previous ideas. How about:

Hi Mr… or… Mrs… This is John with your local XYZ Insurance agency and the purpose of my call is to tell you since we've (lowered, not had a rate increase in X months, only had a modest increase of x percent compared to others) our insurance rates, we've been able to "help" our clients "save" a substantial amount of money with new rates. We'd like the opportunity to educate you on your insurance, review it and provide a free comparison. I only need to ask you a couple of quick questions, like...

Know yours and your competitions' frequency and history of rate increases/decreases and use this. If I knew your rate increases were less frequent or less period compared to others that would catch my attention. From a consumer's standpoint we're concerned about saving money and "understanding" our insurance. I have to have my insurance explained to me every now and again and if you can educate them and earn their trust I think the sells will come...help them.

If you educate me so "I'm" empowered to understand my own policy I feel like I'm in charge and you helped me...I'll reward you with my business. Test different scripts, hone it and make it your own over time.
Just my two cents...

 

[NEInsuranceGirl]

I also just recieved my first list for cold calling for business insurance. I have been reading the forums regarding making the cold calls and just finished writing my script and would appreciate any feed back..

"Good morning/afternoon (suspect name), I am (my name) an independant insurance agent with (agency name). I would like to provide you with a second opinion on your business insurance program. Can we set at time next (day & time) to review your current program?"

At the moment Im only trying to get the appointment to pre-qualify before moving or not moving on to quoting.

 

[preacherboybruce]

NEinsurance girl:

In stead of asking can we set a date and time ask what time of day(morning or afternoon) then ask which day(Monday or Thursday).

ex. Mr. Smith do you want to meet in the morning or afternoon? Which day works better, Tuesday or Friday?

 

[moonlightandmargaritas]

"Good morning/afternoon (suspect name), I am (my name) an independant insurance agent with (agency name). I would like to provide you with a second opinion on your business insurance program. Can we set at time next (day & time) to review your current program?"

There's no delicate way to say this...so I'll just say it - it's awful. Won't be effective either. Not compelling, you'll have better success trying to schedule root canal appointments!

I'm a firm believer in the power of different, and have posted some effective b2b cold call opens here. I'm too lazy to do it again. Maybe Google "Sandler No Pressure Cold Call" for some ideas...

PS-Go on an appointment to "qualify" them? Why not save time, trouble and gas by doing that on the phone - then you'll know if you even want an "appointment".
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NEinsurance girl:

In stead of asking can we set a date and time ask what time of day(morning or afternoon) then ask which day(Monday or Thursday).

ex. Mr. Smith do you want to meet in the morning or afternoon? Which day works better, Tuesday or Friday?

Bruce, you're reading too many 1980s books by Tommy Hopkins. It's 2012.