TRANZACT?

Anyone know why TRANZACT would be spamming my Aetna MA clients with heavily Aetna-branded mail urging them

"Whether you're considering enrolling in a different Medicare Advantage plan or are enrolling for the first time, now's the time to get clear about your options and choose a plan that works for you."

"Subject:
You may be able to get more Medicare benefits!
Reply-To:
Aetna Medicare Advantage <aetna@medicareadvantage.com>

the message includes Aetna's stock disclaimer, looks cut/pasted from their mail, and "© 2019 Aetna" in the footer.

I dunno, seems weird.
 
Anyone know why TRANZACT would be spamming my Aetna MA clients with heavily Aetna-branded mail urging them

"Whether you're considering enrolling in a different Medicare Advantage plan or are enrolling for the first time, now's the time to get clear about your options and choose a plan that works for you."

"Subject:
You may be able to get more Medicare benefits!
Reply-To:
Aetna Medicare Advantage <aetna@medicareadvantage.com>

the message includes Aetna's stock disclaimer, looks cut/pasted from their mail, and "© 2019 Aetna" in the footer.

I dunno, seems weird.

Because they are in the business of writing business, so that's what they are trying to do.
 
Is it only email? Has anyone seen postal mail from these guys?

This outfit takes marketing money from different carriers and then uses it to try and enroll people in that specific carrier's plans. Feels kind of shady to me but I get it.

Would love to know if they're doing more than just email.

Walter
 
By baldly misrepresenting their relationship to Aetna? Yeah, because who isn't cool with that being simply the right thing to do

Tranzact has co-branding relationships with many of the carriers. Their email is perfectly fine. They even have a PPC landing page, that looks identical to some of the Humana landing pages. It's CMS approved and everything.
 
I don't think they are misrepresenting anything. Aetna gives them money to do it. Feels unfair to me but they're not breaking rules. I'd complain to your Setna account person and maybe it helps.

Walter
 
Walter, if I dummy up a piece of mail to look like it comes from whichever insurer you bought your homeowners' policy from, and urge you to call for a review of your coverage, and you call, and you find out the message was not from your insurer at all, but from an agent who happens to "compete" with the guy who helped you with your policy with that insurer in the first place, you're fine with that? and you learn the insurer has actually stabbed your agent in the back by giving them the go-ahead to contact you, even though the insurer KNOWS you bought your policy from an agent THEY had appointed, that's fine, in your view? Just because "Aetna gives them money to do it?" Why don't they give ME money to do it? (My hunch is THEY give AETNA money to do it, which may be worse, but still).

Tell me one thing: why is that fine, in your view?
 
lol, sure.

there is no "well-ordered marketplace" in which this kind of blatant misrepresentation is "perfectly fine".

My client is annoyed, to put it mildly, at being spammed, by TRANZACT now he knows that they not Aetna have mailed him, and by Aetna, for treating this as an acceptable business activity.

They are allowed to operate "as the carrier" for the purposes of marketing and enrollment.

A popular call-center company TTECH, here is Daytona - has a campaign with UHC. They are allowed to state they "ARE" Unitedhealthcare etc.

Just a couple examples for ya...
 
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