selfgen
Guru
I am currently prospecting the T65 market. I am using these small 4x5 inch blank greetings card. I guess what I am aiming for is that the prospect will think its a birthday greeting card or something. Everything is written by me, by hand, including the mailing address and return address on the envelope. Inside, I have inserted my business card magnet that I give to all my prospects and on the card I write about how if they are indeed turning 65 and may be starting Medicare soon, that they should contact me because....etc, etc.
the points I make in the short note are such things as: "Medicare can be tricky and confusing, Medicare has penalties,deadlines-you need expert advice, you should avoid telemarketers, i've been doing this for 20 plus years, I'm a local guy right here in town, i'll get you off to a good start with Medicare."
I am hoping this card will stand out from the rest of the clutter in the mailbox and they will open it, thinking its from a friend or family or what not.
I am just getting started. I mailed out less than 100 this week. So its too early for me to consider how effective it is. I plan to continue doing this, mailing 20-25 each day.
I was just wondering who else has tried something similar to this. I would also like to ask what agents think about this strategy. And what points do you think I should make on the card? Is it not a good idea?
I would love to hear what other agents are doing for prospecting T65 market.
the points I make in the short note are such things as: "Medicare can be tricky and confusing, Medicare has penalties,deadlines-you need expert advice, you should avoid telemarketers, i've been doing this for 20 plus years, I'm a local guy right here in town, i'll get you off to a good start with Medicare."
I am hoping this card will stand out from the rest of the clutter in the mailbox and they will open it, thinking its from a friend or family or what not.
I am just getting started. I mailed out less than 100 this week. So its too early for me to consider how effective it is. I plan to continue doing this, mailing 20-25 each day.
I was just wondering who else has tried something similar to this. I would also like to ask what agents think about this strategy. And what points do you think I should make on the card? Is it not a good idea?
I would love to hear what other agents are doing for prospecting T65 market.