Gah. Good topic derailed by self-promotion. It never ends well, but that doesn't stop train wrecks from joining the queue.
Anyhoo, these new rules look like they are just gonna crush those that lean on buying leads with less overall volume and higher lead prices.
It's gonna kill a lot of players in the US.
-Aged leads are nulled (not a bad thing IMO)
-Lead ping-post (the volume) setups are likely done as well w/o some super creative system to prevent end-to-end lead buyer exposure among participants.
Win for digital marketing agencies, Facebook/Google/Microsoft/LI ads, and mostly agencies that already know how to promote and drive leads via SEO and social.
Anyhoo, these new rules look like they are just gonna crush those that lean on buying leads with less overall volume and higher lead prices.
It's gonna kill a lot of players in the US.
-Aged leads are nulled (not a bad thing IMO)
-Lead ping-post (the volume) setups are likely done as well w/o some super creative system to prevent end-to-end lead buyer exposure among participants.
Win for digital marketing agencies, Facebook/Google/Microsoft/LI ads, and mostly agencies that already know how to promote and drive leads via SEO and social.