It definitely is changing. I give it 5-10 years tops for the senior market. Anyone other demographic it's already dead.As someone who has cold called for over 12 years in various industries, cold calling in 2017 is almost dead. It still works, but your average prospect is either on the DNC list, has no land line, acts like a 12 year old when interacting with telemarketers, picks up the phone and doesn't say anything, or they are just out right assholes. I'm not saying cold calling is dead, but it is dying and while it is still worth it to prospect that way if you lower your expectations. With all the scams from overseas telemarketers, they have put a huge negative stigma around anyone doing business over the phone along with the mainstream media constantly talking down about the practice.
Nowadays if you don't show up in their social media newsfeeds, you pretty much don't exist.