I am about to meet with some ad sales reps from some dif medias tomorrow. we are an up and coming online health insurance brokerage firm. We have all the major plans in florida and have pretty good annualized contracts with just about everyone.
My question for the board is this..
What do you think the right demographic to target. Thats the money shot.
I think the right guy to target in searching for quality health leads would be women 38-58 who have families -- and maybe self-employed men 45-58.
I was thinking about advertising on the dave ramsey station here in town.
My only worries is -- aren't the Dave Ramsey Listeners broke??
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The other thing I am doing is putting up an ad block on the major newspaper's online paper.
They said they can get me 50,000 impressions for about 1,000 bucks.
I figured - if I can get a click through ratio of maybe .75% -- that would get me about 350 clicks. If I can turn that into 10 sales. That would be gold.
What do you guys think?
I don't want to put up our site for privacy reasons.
My question for the board is this..
What do you think the right demographic to target. Thats the money shot.
I think the right guy to target in searching for quality health leads would be women 38-58 who have families -- and maybe self-employed men 45-58.
I was thinking about advertising on the dave ramsey station here in town.
My only worries is -- aren't the Dave Ramsey Listeners broke??
--
The other thing I am doing is putting up an ad block on the major newspaper's online paper.
They said they can get me 50,000 impressions for about 1,000 bucks.
I figured - if I can get a click through ratio of maybe .75% -- that would get me about 350 clicks. If I can turn that into 10 sales. That would be gold.
What do you guys think?
I don't want to put up our site for privacy reasons.