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Same reason so many consumers nowadays have mortgages into their 60s, 70s & 80s. Paying as much as possible as fast as possible builds equity in both property & life insurance, yet those of us that do are the unicorns. Most agents would rather write 10 pay if they can as they tend to make more new 1st year commission because the required minimum premium is much higher on 10 pay, so it isn't usually the agent pushing for more pay premium forever designsThanks for all the posts. why do agents push L99 kind of policies instead of 10 pay? I would want to be done with 10 years of premium and also, won't the cash value build better in 10 pay than if it is spread out till 99?