Billboard Idea

[Rearden]

No ****, Sherlock.

Nobody's in business to break even as a primary goal.

The point is breaking even should be the first LOW hurdle to assess whether one should continue TRYING to milk the medium for all it's worth, or to pass up on it ENTIRELY and to try something different.

If I had the money... and I broke even on said billboard ad... I'd try tweaking the ad a little to see if I could make it a 2:1, 3:1, et cetera ROI ad.

...But if I didn't get one single call after a full month of thousands of cars driving by it daily... AND I gave it my best shot (as in, I know I know how to market)... dump it and move on.

Does that make sense?
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You should give it a shot... sounds like a good deal.

Just let us know what the results are, please.

I have driven by the sign and the location is great, I called because I really liked the location and there was a phone number on it that I called

 

[somarco]

$200 per month

For how many months?

Is that $200 per side or for both sides?

 

[moonlightandmargaritas]

Nobody's in business to break even as a primary goal.

That was your assertion, not mine.

The point is breaking even should be the first LOW hurdle to assess whether one should continue TRYING to milk the medium for all it's worth...

With that logic, if you can get it to break even, it will all-of-a-sudden jump up (through magic?) to provide an acceptable ROI?

Does that make sense?

No, not at all. I feel like I'm in a battle of wits with an unarmed man...

 

[Rearden]

You missed my point.

Establishing a baseline metric to define your win/loss standards for long-term usage is not necessarily WHY I'm primarily in business.

You're ASSuming that. With emphasis on the ASS. LOL.

In reference to an acceptable ROI comment, please re-read my analysis.

I didn't say pound away into a losing advertisement.

I DID say... in essence, pound away into a MEDIUM that your ad (assuming you know how to market) is BREAKING EVEN in.

...Because, maybe, if you change your ad from "Burial Insurance" to "Burial Insurance -- GUARANTEED APPROVAL" you'll change your break even ad into a 2:1 or better ad.

Dunno till you try, right? -- I would rather risk capital on a tweaked ad with better odds (I'm sure you would, too), like an ad in a medium that's pulling in business versus one that's not.

Do you understand the difference between an AD and a MARKETING MEDIUM? You can have a god-awful ad in a perfect marketing medium and potentially break even.

Does that mean you should throw the baby out with the bath water?

I've run the same AD in the wrong medium and lost THOUSANDS of dollars. Then I ran the same -- the EXACT same -- ad in the PERFECT medium -- and made HUNDREDS of thousands.

What doesn't make sense to you? You're obviously smart. An assumptive prick, but not stupid.
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All angst aside, I suggest you read Jay Abraham's "Getting Everything You Can Out Of All You Got" for an in-depth view into marketing and why not to dump a medium you're breaking even in.

Amazon.com: Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition (9780312284541): Jay Abraham: Books

Special emphasis should be placed on Chapter 5 and Chapter 9.

 

[moonlightandmargaritas]

and made HUNDREDS of thousands.

I guess you're right...

Obviously, you've leveraged those HUNDREDS of thousands you've made into chasing around broke-a*s retirees somewhere in Tennessee trailer parks trying to shove a burial policy they can't afford up their keester. Good 'ole Rocky Top!

 

[jemelton]

Thanks for the pissing match guys.....the thread has been hijacked!

 

[inreverse]

Easy Burial insurance
xxx-xxx-xxxx

easy is a key word in generating interest and hopefully a response

 

[Mattschmidt]

Thanks for the pissing match guys.....the thread has been hijacked!

welcome to the forum...you will get used to this

 

[GoCubsGo]

"Need Burial Insurance?"
Call 1-800-123-2342

White or yellow background, with red or black text.

Don't clunk up your board with more than what I wrote. Anything more is a waste of cash.

Your Dead - Now What?
.....Burial Insurance!
.......800-123-1234

 

[tingeym]

I've done a little bit of research on billboards and their ROI when I was thinking of doing one. I'd give you the link to it, but apparently I can't post links yet. I would advise that you don't.