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You can also go to City-Data.com - Stats about all US cities - real estate, relocation info, crime, house prices, cost of living, races, home value estimator, recent sales, income, photos, schools, maps, weather, neighborhoods, and more and really filter out the good FE demographic data you want.
That can be helpful when you're selecting your lead areas especially when setting up a fixed lead program!
The Census Bureau is another great resource. Also, one of the things I look at population statistics. They can project anticipated growth in particular age groups in counties, states, etc. based upon their censuses.