Commertial Construction Contractors P&C Information Gathering Pre Phone Call

What Kind of info would be helpful to know before you cold call a Business for GL and more importantly how would you use it?

I can get my hands on:
INS company they are with now, and their renewal date.
Yearly revenue estimate
number of employees
Educated guess on his services(unless they have website)
Names of owners

INS company they are with now, and their renewal date is a must.
But what about the last 4 listed as I have to do it manually.

Would showing the owner that you did your homework on his company by saying something along the lines of......

Well lets see you make about $$ a year in revenue... how much of that goes towards employee payroll?

Be worth the extra 3 minutes it takes for me to look up the info for each company I want to cold call?
 
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