Creating Urgency In A Sale

"I've done work with so and so, this is what I do (I tell them what I do descriptively), I don't know if I can be of assistance to you but I think we should schedule a meeting and take it from there"

YOU think they should schedule a meeting, but you don't really get confirmation from them . . . at least not definitively.

This approach, based on what you have posted, comes across like "we should grab a cup of coffee sometime".

If someone called me out of the blue saying "I did this for your friend Joe and perhaps I can help you too" I would never give them an appointment.

Referrals work best if Joe provides the introduction. Further, why are you sharing details of what you sold to Joe? Will you do the same if I buy from you? Will you blab things we talked about?

If you can't get Joe to provide the intro, even an email will do, you don't have a strong referral. If you still want to use Joe's name, go ahead, but don't say "this is what I did for him". Just drop his name and then move forward to determining if there is some interest.

Here are some thoughts on ways to engage them.

Do you own life insurance?
Have you ever felt like you are paying too much?
Does your spouse believe the amount you have is adequate?
Do you recall why you bought life insurance?
If you had it to do over again, would you make the same decision?

These are just suggestions, but you do need to engage them before setting an appointment unless you want to continue wasting time . . . theirs and especially yours.

Once you determine they have an interest, try something like this.

Based on your concerns, I have some ideas that may help. This may or may not be for you, but I have something to show you and it will only take 15 minutes.

Give this a shot. If it works better than what you are doing now, great. Then we can consider taking it to the next level.
 
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