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I would guess a service call could turn into a sales call pretty easy. You call to offer reinstatement but also provide other options.
How many long term lapses could you find?
Sure, but is that person who wants other options going to turn you in for DNC?
Ahhh the rub!
Exactly. Make it a service call, offer to help save the policy or explore other options as the person wants. Done right, I can't see how you'd ever generate a complaint.