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If someone hands me a business card with an insurance company's name on it - I have to question their objectivity.
From talking to many people in and close by my (somewhat) upscale neighborhood as well as at my club and people I just meet while waiting to check out of the grocery store, I find that older people (boomers... 50+) are not that impressed with "choice" and "objectivity" which is the connotation that independence "gives" that agent.
My un-scientific polling shows that they are more concerned with the credentials and "qualifications" of the agent and they (prospect) have a sense of added "security" if they feel that the agent has been well trained and has corporate resources behind him or her.... especially if they have heard of the corporate entity and have a "good feeling" about it (or at least not a negative one.)
I find that when they see "Joe Doaks Insurance Services" on a life or annuity agent's card they don't get the same "warm fuzzy" as they do when they see NYL or Met, etc.
Yes, it can work the opposite way... if the person has been screwed by NYL or Met... or knows someone who has... but I find that boomers, after having lived through three or four market crashes and major down-turns, are on a flight to quality. They want a "piece of the rock" so to speak.
Yesterday's go-go hedge fund manager or high-flying mutual fund guru... which has crashed and burned... and who was recommended by that nice looking young guy at "Joe Doaks Insurance"... has driven people to seek some measure of... what is the word... maybe "assurance" ...that the company and the person they hand over a chunk of their money to has the ability, training and "the culture" to, if not grow it, at least preserve it.
Honestly, if I thought that I could easily "attract" an age 50+ empty-nester family with kids in college who has liquid assets of $500K+... with just my name on my card... I would do it. But I'm finding that the guys and gals who are "getting" these clients are aligned with the big houses for the simple reason (among others, of course) that these houses lend legitimacy to the agent... and like it or not... in this business perception is often the reality.
Anyway, signing with MoO still leaves me as an independent contractor (I read every word of the contract... three times!) and there is no non-compete and there is no captivity beyond the fact that the company legally "owns" the client... but that's not a big deal to me right now.
If this deal is "right" it will be good... and I'll do well. If not, it won't be the first time I've made a bad business decision. I'm sure you all realize that good judgement... comes from bad judgement!
Al
MoO
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