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Has anyone tried Google ads? I was thinking about tryin it.
If you're doing PPC, try and find the terms that have the highest search volume with the LOWEST competitor volume. Google's tool will help you with this. Try to stay away from other agents in your city so they won't click on your ad repetitively. Of course, none of this happens if you get your site to rank naturally - this is the best idea. Google Local is free as well and there are tricks to getting to the top.