I typically call small businesses with 1-20 employees, I never know until I talk with them if we'll be talking individual or group. I also dial 5 extra dials each morning to bigger businesses, 20-100 employees (bigger for me), to see if I can book a couple once in a while. I'm in Minnesota.
Arnguy, all of my coldcalling is by phone, I would like to do more B2B walking although the phones have been working pretty well for me lately. I keep it real short and sweet, and keep dialing. And don't let any leads fall through the cracks. I have a list of small business who I have contacted over the past year, I keep calling every couple of months. I'll eventually get most of them on something. Health, dental, STD/LTD.
Thanks for the response, wildcat. The reason for my query is that John Petrowski is an ardent proponent of B2B handing out flyers. I am wondering how successful that method is compared to dialing for dollars.