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At first I was kind of fearful of doing it. However, after getting past the first one or two and getting more confident that you won't flub up your script and sound like a complete ***, it's actually kind of a rush. Kind of like getting past asking the girl out on a date and then having them say yes.
Cold calling/canvassing B2B, they both suck. I've learned to suck it up and do it, but it never has become "fun". I've learned to be laid back, don't take yourself too seriously, and start conversations with those willing to give you a few minutes. The interesting people you meet, getting an appointment, making a sale are all fun, but making the initial contact still sucks. That being said, it is very effective.