viz
Expert
- 51
Hey there fellow doers and dreamers!
Just dropping by with a little social media secret that can create BIG results for your business.
Those of you who have been using Facebook to market but have gotten poor results will especially like this.
I was an insurance agent for about 7 years out here in sunny California and now have turned my attention to marketing and growing small businesses.
I want to share with you one strategy I used to market my brand, gain new clients and retain my existing clients.
(If you work for a big company they may have rules in place that won't allow you to market this way, but for those of you who don't have those restrictions, this is GOLD).
Here is what you need:
A smart phone with a camera
Facebook Fan Page
Consistency
That's it!
Here's what to do:
1. When you gain a new client, obtain a smiling photo of them. You can take a photo, or you can have them send you an existing photo.
2. Edit the photo by slapping your agency logo on it. You can do this with free photo editors for your smart phone that you can find on Google Play or Apple Store/ITunes.
3. Post the edited image to your Facebook Fan/Business Page.
4. Ask the customer to tag themselves. (If you have treated them well they will be glad to do this, after all they have already given you a photo and you have helped them save money/get protected/feel good). When the customer tags themselves their circle of friends on Facebook is now able to see the image, noticing that their friend has chosen you to protect them.
THIS CREATES A REFERRAL VEHICLE FOR YOUR CUSTOMER.
You are doing them a favor. Now they tell a circle of their friends (average of 300 people) with your help, and they don't have to make a pitch.
When the friends see their friend (the whole reason they are on social media in the first place) they will hit "Like" on the image. Now whenever you make a comment on that picture in the future, all of the friends that hit "like" will be reminded of You, the cool insurance agency that takes care of their friend.
Now you stay in their consciousness, and have already gained the endorsed recommendation of already insuring their friend.
This works, and here is the short version of why:
1. If clients like you they want to refer you anyway.
2. The client gets an ego boost from being shown off on your page. PEOPLE REMEMBER HOW YOU MAKE THEM FEEL, not what you say or do.
3. It helps their friends. They do not have to think about who to call next for a quote when they start shopping.
4. When you want to offer some type of retention gift, you can go back to the image, announce your gift to that client, and their friends will know about it.
5. It is unique (hopefully if I have my way, not for long). This helps your agency stand out.
You also solve the engagement problem you have been having on social media. It's no longer about insurance, it's about THEM...and that's the way it should be, we are here to serve the customer.
That is the short version of it. You can get more info on the powerful psychology behind why it works in the manual for this method called Instant Buzz: The Little Facebook Secret that Gets Big Results. It can be found at instantbuzzbooks.com.
Why do you want the psychology behind the process?
So you can implement it in other social media platforms to acquire and retain customers for virtually NO FINANCIAL COMMITMENT! It's kind of like knowing how to bake a good cake. If you know the recipe of the process, you can recreate it. If you know a great recipe of creating referrals, brand awareness, and retention on Facebook, you can do the same on other platforms.
The website also has a free blog and the instagram page also has other innovative ideas and concepts.
I hope I was able to provide value.
Much success to you my friends,
Vis
Just dropping by with a little social media secret that can create BIG results for your business.
Those of you who have been using Facebook to market but have gotten poor results will especially like this.
I was an insurance agent for about 7 years out here in sunny California and now have turned my attention to marketing and growing small businesses.
I want to share with you one strategy I used to market my brand, gain new clients and retain my existing clients.
(If you work for a big company they may have rules in place that won't allow you to market this way, but for those of you who don't have those restrictions, this is GOLD).
Here is what you need:
A smart phone with a camera
Facebook Fan Page
Consistency
That's it!
Here's what to do:
1. When you gain a new client, obtain a smiling photo of them. You can take a photo, or you can have them send you an existing photo.
2. Edit the photo by slapping your agency logo on it. You can do this with free photo editors for your smart phone that you can find on Google Play or Apple Store/ITunes.
3. Post the edited image to your Facebook Fan/Business Page.
4. Ask the customer to tag themselves. (If you have treated them well they will be glad to do this, after all they have already given you a photo and you have helped them save money/get protected/feel good). When the customer tags themselves their circle of friends on Facebook is now able to see the image, noticing that their friend has chosen you to protect them.
THIS CREATES A REFERRAL VEHICLE FOR YOUR CUSTOMER.
You are doing them a favor. Now they tell a circle of their friends (average of 300 people) with your help, and they don't have to make a pitch.
When the friends see their friend (the whole reason they are on social media in the first place) they will hit "Like" on the image. Now whenever you make a comment on that picture in the future, all of the friends that hit "like" will be reminded of You, the cool insurance agency that takes care of their friend.
Now you stay in their consciousness, and have already gained the endorsed recommendation of already insuring their friend.
This works, and here is the short version of why:
1. If clients like you they want to refer you anyway.
2. The client gets an ego boost from being shown off on your page. PEOPLE REMEMBER HOW YOU MAKE THEM FEEL, not what you say or do.
3. It helps their friends. They do not have to think about who to call next for a quote when they start shopping.
4. When you want to offer some type of retention gift, you can go back to the image, announce your gift to that client, and their friends will know about it.
5. It is unique (hopefully if I have my way, not for long). This helps your agency stand out.
You also solve the engagement problem you have been having on social media. It's no longer about insurance, it's about THEM...and that's the way it should be, we are here to serve the customer.
That is the short version of it. You can get more info on the powerful psychology behind why it works in the manual for this method called Instant Buzz: The Little Facebook Secret that Gets Big Results. It can be found at instantbuzzbooks.com.
Why do you want the psychology behind the process?
So you can implement it in other social media platforms to acquire and retain customers for virtually NO FINANCIAL COMMITMENT! It's kind of like knowing how to bake a good cake. If you know the recipe of the process, you can recreate it. If you know a great recipe of creating referrals, brand awareness, and retention on Facebook, you can do the same on other platforms.
The website also has a free blog and the instagram page also has other innovative ideas and concepts.
I hope I was able to provide value.
Much success to you my friends,
Vis
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