I saw this and thought it was interesting. A lot of good articles on inc.com. Makes you wonder, are we getting dumber? How will things change? Will everything in the future be a +1 or a thumbs up or a wink, maybe a nod, cough...
Business Blogs Face Big Changes | Inc.com
Many of my clients ask me: Should my company start a blog? Once I would have given them an unqualified yes. But today I would add a few caveats.
There are many great reasons to maintain a company blog. A blog allows you to:
But I'm not so sure that last rationale applies anymore. The reason stems from what I consider a dismaying trend, and one that I don't see reversing any time soon: the decline of commenting on blogs and articles.
More at Business Blogs Face Big Changes | Inc.com
Business Blogs Face Big Changes | Inc.com
Many of my clients ask me: Should my company start a blog? Once I would have given them an unqualified yes. But today I would add a few caveats.
There are many great reasons to maintain a company blog. A blog allows you to:
- share knowledge and demonstrate your company's subject matter expertise
- give your company a voice
- help generate the new content valued by both users and search engines
- encourage valuable "link love" from customers, colleagues, and industry peers
- provide a living and easily accessible archive of company content for future reference
But I'm not so sure that last rationale applies anymore. The reason stems from what I consider a dismaying trend, and one that I don't see reversing any time soon: the decline of commenting on blogs and articles.
More at Business Blogs Face Big Changes | Inc.com