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I don't see a downside to leaving a message. I know some don't want to if they're trying to dial through 100's of numbers every day and they're just looking for someone to talk to. I think leaving a message is effective, especially if you follow up with them later.
I'm cold calling small businesses, the old fashioned way, no auto dialer. Is it worth it to leave a message? Or should I just go to the next one and increase my number of dials? If you think a message is a good idea, what do you say?
When calling I always get more call backs when I don't leave a message. "Who are you and why are you calling me?"