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Insurance News - 54% Of 'Serious Shoppers' Bought Life Insurance
Prior LIMRA studies have shown that over half of consumers prefer to buy life insurance face-to-face. LIMRA's new study found that life insurance shoppers who meet face to face with sales reps are the most likely to buy. In fact, if there was any face-to-face contact during the shopping process, more than 7 in 10 bought.
Life insurance shoppers who use only the Internet while shopping and never meet with anyone are the least likely to buy after shopping -- only 36 percent bought. Those consumers who started shopping on the Internet and then met with a sales rep were 1.5 times more likely to buy than those who only shopped online.
Prior LIMRA studies have shown that over half of consumers prefer to buy life insurance face-to-face. LIMRA's new study found that life insurance shoppers who meet face to face with sales reps are the most likely to buy. In fact, if there was any face-to-face contact during the shopping process, more than 7 in 10 bought.
Life insurance shoppers who use only the Internet while shopping and never meet with anyone are the least likely to buy after shopping -- only 36 percent bought. Those consumers who started shopping on the Internet and then met with a sales rep were 1.5 times more likely to buy than those who only shopped online.