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Response rates are a big thing as we do a ton of mailers and have success doing them.
I just sent out 10,000 pieces and figured I'd share my response rate. I'll post results over time for this mailer.
I sent them out this January 2011 and I get them mailed directly back to our P.O. Box. The mailer is focused on taxes and social security. It was sent to ages 65+. I usually get responses in waves, with the first wave being the highest response.
In the first wave I have received 212 responses. I am hoping this rate continues.
I just sent out 10,000 pieces and figured I'd share my response rate. I'll post results over time for this mailer.
I sent them out this January 2011 and I get them mailed directly back to our P.O. Box. The mailer is focused on taxes and social security. It was sent to ages 65+. I usually get responses in waves, with the first wave being the highest response.
In the first wave I have received 212 responses. I am hoping this rate continues.