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A lot of the 65-70 year olds started off with an expensive plan to begin with because they buy what their parents had or what they had through work etc. No need to wait for increases when they are already over paying.I do sell over the phone and have also sold a lot face to face and this has always been my experience.Monkey are you currently doing phone sales? Are you selling everyday on the phone in the replacement market? If agents are going to be calling people over the phone and trying to figure out the replacement market they will have little to no success selling to someone who is 67, in my opinion it will be a complete waste of time. The odds and likelihood of replacing a policy at 71 is much greater then at 67. I'm just telling you this has been my personal experience and I am licensed in 40 states and have several agents that do replacements in my office. Most companies rates do not go up every year after 65.
I believe it’s all personal preference on who we think we can sell the easiest. I would never target T65 because of my experience with them but I know people are killing it by working that market.