I've always liked InsureMe. What you'll find is if you sign on with internet leads companies that are truly keyword driven you can't get the volume you need. A friend of mine signed up with InsureMe and took the entire state of MD two weeks ago. He's received just over 15 leads so far. Hey...another 5 and he might write a deal.
People on EHEALTH buy cheap plans, plans they don't even remotely qualify for or qualify without rate adjustment and or plan modification.
EHEALTH is basically - "...apply and see what happens..."
The issue is if they are selling "real" leads or "affiliate" leads and if they are going to cut you any slack on returns.
It is extremely difficult to be profitable with close rates in the 2 to 8% range