Need Help with a Marketing Idea

tvchild

Expert
50
I want to work with veterinarians and there is reason why. My dad was a veterinarian and died in a car accident when I was 15 years old. We had some insurance but not nearly enough. My question is how would you design a mailer that is directed at vets? I was thinking of mailing my story with doctors across the state. Any suggestions? Thank you in advance.
 
What about asking " How would your family deal with it if you had to be put to sleep instead of their pet?" Than offer to discuss some options.
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I misspelled then. Sorry.
 
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What about asking " How would your family deal with it if you had to be put to sleep instead of their pet?" Than offer to discuss some options.
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I misspelled then. Sorry.

That's good one. Here are some other ones you could use:

What Other Insurance Agents Don't Want Veterinarians To Know

Or

The 3 Biggest Problems Veterinarians Have With Most Insurance Agents, And How To Overcome Them All

Or

Three Fairy Tales Veterinarians Hear From Insurance Agents….. Even Honest Ones

Or

Four Critical Characteristics Veterinarians Should Demand From Their Insurance Agent….Does Yours Do These?
 
That's good one. Here are some other ones you could use:

What Other Insurance Agents Don't Want Veterinarians To Know

Or

The 3 Biggest Problems Veterinarians Have With Most Insurance Agents, And How To Overcome Them All

Or

Three Fairy Tales Veterinarians Hear From Insurance Agents….. Even Honest Ones

Or

Four Critical Characteristics Veterinarians Should Demand From Their Insurance Agent….Does Yours Do These?
these are too funny.....
why vets? are there really enough of them in your area to warrant trying to market to them that specifically?
I would take some of those ideas listed above and try to add a few other professions to the list as you may only get one lead back mailing the ten vets in your town.
 
Some really good stuff here.

I would also suggest some " Oh Crap! I didn't die!" Insurance. CI and DI. The Vets may be more open to those.

BTW, they could be a good center of influence. Dog people tend to be Life Insurance type people. IMHO.
Cat people?..... Well....:GEEK:
 
I would look at headlines that deal with small business. then you can use the same approach with others.

Is your family protected
Is your business protected
 

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