New Client Mailer I'm Working on

[Mark]

WEBSITE OR LETTER HEAD GOES HERE​

If you haven't talked with your life insurance agent in a couple of years, talk to us and we can probably save you money!

Do you wonder if you have enough life insurance? Are you married? New child? New home? Job promotion or loss? These are all good reasons for you to contact us and check your coverage now.

Term Life Insurance rates have dropped dramatically in the last decade. At (your website or name goes here) we research the top insurance companies in the country for you, so you only make one call – to us! Let us find you the lowest cost term insurance for you to protect your family.

(You may but some samples quotes in this area.)​

We also help clients in poor health get life coverage. Even if you think you can not get protection, please contact us, so that we can help you protect your family. We specialize in poor health clients.

All Quotes are Confidential, No Cost, and No Obligation. Contact us today!

This information is strictly confidential and will not be shared with anyone.


Name: Gender: M F
Best Contact Number: Best Time to Call:
Amount of Coverage: Email:
Birth date: Height: Weight:
Tobacco? Yes No
Any Medications?
Any Health Conditions?

Please Return This Form in Postage Paid Envelope Provided!
You can also fax your form to ________________


I don't know if I should be some kind of a sample quotes on it or not. Also should I place a postage paid envelope in it or not? I also will add a picture up top.

This is a work in progress that I wanted to share with you.

 

[DavidShane]

Hi Mark,

I am new on this site so I dont know how much my opinion will matter to you. Also I am not in the insurance business yet, However since I am on the outside looking in you may be interested in my thoughts.

It is my opinion that the bigest challenge with direct mail is getting the customer to actually open the mail. This is tricky because if you trick them to open it then they will have a discounted perception of your business. However if the piece looks like every other piece of mail they may not open it. I think it has to be interesting some how to get them to open it. Or you can you use a post card with all the information on the back I feel this gives you the best chance to have your prospective customer read the info.

As far as including prepaid postage. This is a nice idea however very very expensive.

I would have some quotes on there as well. Maybe go by age and dollar amount of the policy.

Last but not least. The offers I always seem to open are the ones that look like greeting cards or Christmas/ Birthday cards. By the way I liked your layout and the fact you stated the info shared is confidential.

 

[Mark]

As far as including prepaid postage. This is a nice idea however very very expensive.

I'm going to use a postal permit and only pay for the ones that I get back. I'm not places an stamp on each one of them. But I know a lot of people will still return them blank, just to be an ass. But it's a price that I'm willing to pay.

 

[DavidShane]

I didn't know that was an option. I like it. If recived one in the mail I would be much more likely to return it to you if I didn't have to buy a stamp.

 

[Justin Bilyj]

I made a great mailer on vista print, full color, but its not a return mailer unfortunately, im still trying to figure out how to do that, vista doesn't offer that, but i like my design...

 

[patch36]

Volumes have been written here. Business Reply Mail is only available as a permit from the Post Office. The design has to be approved by the post office. Mark alluded to it, that he has the permit and has jumped through the hoops.

To learn the process you have to read and study the rules and regs on the post office website or manual. It is probably best not to design a mailer and have it printed until one has thoroughly researched the subject, or hire it done like most people through a professional mailhouse. BTW, there is also a thread dedicated to that subject too.

It is amazing the amount of posts and advice we get from someone who probably hasn't sold a policy, by mail, in person or by phone No disrespect intended, just an observation.

 

[Frank Stastny]

It is amazing the amount of posts and advice we get from someone who probably hasn't sold a policy, by mail, in person or by phone No disrespect intended, just an observation.

Normally I would be one of the first to criticize someone offering advice who has "never walked in our shoes".

However, when we are talking about designing something that will go to John Q. Public I believe we would be remiss in not getting "John's" opinion. We as agents may think something sounds great and looks great but remember, it is not being sent to us.

I think his observation about mailers trying to trick one into opening it is an extremely astute observation. One that I believe is definitely worth taking into consideration.

He is also right when he says the major hurdle that has to be overcome first is making the envelope interesting enough to make the prospect want to open it. The message inside can be dynamite but if the recipient doesn't open it the time and money to send it is for naught.

I think his observations are spot on.

Not busting your butt Patch, just looking at it from a different perspective.

 

[SoCalBroker]

It is amazing the amount of posts and advice we get from someone who probably hasn't sold a policy, by mail, in person or by phone No disrespect intended, just an observation.

Interesting take. Couldnt disagree more.

Ive sold Life, DI, Group Health, Individual Health, Auto Home Umbrella, Car Warranty, Work Comp, General Liability, Inland Marine, Commercial Auto, E&O, D&O and a whole host of other coverages in my 23.7 yr career.

Most insurance agents are crappy marketers - myself included. I can assure you the best direct response marketers arent pimping FE and Life or Indi Health Plans ... ohhh yes there are some good marketers in the ins niche - but the best dont even bother.

You dont have to know jack about insurance as a product really to "market" it ... get people to respond and take interest. You need to know the hole in the person that the product is used to fill - and how to create - Desire and Trust and motivation for them to Take Action.

Marketing and Closing are two different beasts.

The thing is - the Non Insurance guys post was pretty much spot on - to anyone whos done any real amount of direct response marketing and follow up. If you've ever called behind a mail piece you've sent - you'd know like I do - that 80% or greater say they NEVER saw your piece, never heard of you etc ...

I agree with the post about 90% of the trick is to just get the frikken thing opened and seen, and by the right person! Hence why we do what we do, and use the system we use. In order to use it, you need to generate about $2500 annual in gross comm per avg. customer/prospect.

Isnt that about the 1st yr value of a Indi Health client in California? - small family - small biz independent biz owner?

$850 x 12 mths x 20% comm - $2040. [never mind the lifetime valuation method - what add 2 /3 more years onto that value? ]

The gatekeeper crusher!

So then the question becomes ... How much would you spend per piece if you were assured it would be opened 98% or greater and not thrown in the trash. ... with about a 90+ % chance of it being read, and ..... would be very memorable .... and reduced the number of pieces you actually had to send to achieve the same results with postcards and A10 envelopes?

Our math is for $2500 per annual gross comm ... $15 per piece / 40 pieces - highly targeted to business owners - per month. Our avg lifetime value per closed deal is 7 yrs at $3500 gross - $24k or so.

For $15 my system gets me past the gatekeeper - past the trash can, into the principals, hands, gets him to read it and endears me to the gatekeeper at the same time - and gets me remembered when I follow up in 8-10 days.

Will we spend $600 a month to get 2 to3 $24k lifetime valued clients in our niches - you betcha - simple math.

 

[Mark]

Volumes have been written here. Business Reply Mail is only available as a permit from the Post Office. The design has to be approved by the post office. Mark alluded to it, that he has the permit and has jumped through the hoops.

To learn the process you have to read and study the rules and regs on the post office website or manual.

It was not hard to get a permit. I have a very simple return envelope that they return their info inside of. My permit in not on the prospecting letter itself. They tear it off and place it in the return envelope.

Just visit the post office website for more info or visit your local post office.

Back in the day, insurance companies would help you on a permit.

I'm still thinking about giving some sample prices or quotes on it. A lot of agents place 10 term with the best rate class as an example on the quotes. I thought about showing 20 year term at standard prices. Also if I give quotes, I have to get it approved by the company that I've quoting. Any thoughts on this?

Also is there anything that you would add to this prospecting letter ?? I'm still looking for the perfect picture to place on it.

 

[SoCalBroker]

Id say if I were to critique ... Id skip the the postage reply option - that is the lowest rate of return as a response mechanism.

A pretty good insurance marketer - Michael Jans - I dont like HIM but I like his info ... has some videos that I think will expand your horizons on Direct Mail composition - Its sure worth the 10 or so minutes of watching his videos .... have a look [no affiliate links and I have nothing to sell you by sending you here - purely trying to help]

Insurance Marketing Rebel > Home

Id recommend videos 1 -3-4-5 here

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