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True. Now, I don't mean to confuse anyone because cold-calling does work. I went BtoB and will put BtoB against anyone's marketing strategy.
But there's a reason some people think BtoB is "horrible." They're back in the old sales mentality of "everyone's a prospect." No. Everyone's not a prospect.
When I went BtoB I was looking for owners that had a genuine interest in what I was offering. That's a big difference between standing toe to toe with every business owner and launching into a sale pitch.
But there's a reason some people think BtoB is "horrible." They're back in the old sales mentality of "everyone's a prospect." No. Everyone's not a prospect.
When I went BtoB I was looking for owners that had a genuine interest in what I was offering. That's a big difference between standing toe to toe with every business owner and launching into a sale pitch.