MarketingStudy
New Member
- 8
Ok, I'm really trying to study this as an outsider looking in and the volumes of info from CMS is overwhelming and difficult to tell if it is the most up to date information and I need some clarification. I understand that if a nominal gift is offered, then it always must be a maximum retail value of $15 if used to entice enrolees to attend a seminar for MA/MAPD, however there is a paragraph in the Medicare Marketing Guidelines that I can't seem to tell if it is still applicable after all of the revisions to marketing guidelines in 2008 and 2009.
It reads that if an organization would like to offer a nominal gift simply for calling in for information about the plan, they may do so, and then offer an additional nominal gift for attending a presentation since they are two separate marketing occurrences.
Is this still permissible? I understand that it would add some significant marketing costs, but I was curious whether if you could make the $$$'s work whether it was still even an option under the current marketing regulations.
Thanks for any input.
It reads that if an organization would like to offer a nominal gift simply for calling in for information about the plan, they may do so, and then offer an additional nominal gift for attending a presentation since they are two separate marketing occurrences.
Is this still permissible? I understand that it would add some significant marketing costs, but I was curious whether if you could make the $$$'s work whether it was still even an option under the current marketing regulations.
Thanks for any input.