I am thinking about doing some outside of the box marketing. My problem is that I don't want it to take over my existing way of doing business, but I want to create more business. Have any of you choosen to put the phone down for a few hours and just do some outside of the box thinking? If yes, has it been effective enough to take a day out of your normal week? What are some of the ideas you have come up with in this type of marketing?
Outside of the box
- Thread starter GIRLINBIZ
- Start date
For the senior market: Hire Hooter girls to walk through retirement communities, AmVets, Elks Club, etc. with a shirt that says (on the front) "Call -1-800-WIN-THIS for FREE Quotes." On the back it'll say, "I'm an insurance agent!"
For women: Same scenario as above, except with men.
For men: Some scenario as senior market.
People out in CA. Same ideas as above, except any person who requests a free quote has a choice of receiving a flower or a box of soy milk.
- Thread starter
- #3
- 5,988
I am the king of "outside the box" marketing . . .
What is your passion? Seniors, Health, Life?
Do you have some expendable cash to fund the efforts?
Here is a Co-Op idea. Feet in 'da Street Marketing & Lead Generation.
You, a local Realtor, a local Funeral Home and a local Mortgage Broker work together on a joint venture. Pick an area of town to canvas.
Take a group of 4 lead hawkers - $10 an hour x 2 - 10 hour days would cost you $800 in labor. Print 20k - 4"x6" full color mailers and have them canvas certain areas gathering a simple survey for something. Say - "We're in the neighborhood to see if you received your VIP postcard?" Or - something to that effect.
Be sure there is an insurance question, a funeral home question, a real estate question and a mortgage question on the mailer piece. Printing will run you about $750 with design. Pay a company $450 to manage it for you (hint hint). Total involved = $2,000.
Now - a 3% return would gain you about 600 hot leads. Use the Insurance ones for your team and sell the others to respective businesses - realtors, funeral homes, mortgage companies, etc to recoup your $2,000 - sell them for $2 a piece - they have to buy them all. Have it setup before you start and get a $250 deposit from each one. On 600 leads - you would create $2600 in Co-Op money - so, your leads are free.
Also - be sure to work the leads first. Give the Co-Op partners the leads 3 or 4 days after creation to give yourself time to contact them.
You can also set up a grill at an intersection, have a full color banner with your logo and cook up some BBQ Chicken samples - or whatever. Get lots of smoke, lots of smell, balloons, music, etc - create excitement - use simple surveys and off you go.
You can also use Text Messaging to gain leads.
Just get outside the box. I know we will . . .
Good luck,
Tom
What is your passion? Seniors, Health, Life?
Do you have some expendable cash to fund the efforts?
Here is a Co-Op idea. Feet in 'da Street Marketing & Lead Generation.
You, a local Realtor, a local Funeral Home and a local Mortgage Broker work together on a joint venture. Pick an area of town to canvas.
Take a group of 4 lead hawkers - $10 an hour x 2 - 10 hour days would cost you $800 in labor. Print 20k - 4"x6" full color mailers and have them canvas certain areas gathering a simple survey for something. Say - "We're in the neighborhood to see if you received your VIP postcard?" Or - something to that effect.
Be sure there is an insurance question, a funeral home question, a real estate question and a mortgage question on the mailer piece. Printing will run you about $750 with design. Pay a company $450 to manage it for you (hint hint). Total involved = $2,000.
Now - a 3% return would gain you about 600 hot leads. Use the Insurance ones for your team and sell the others to respective businesses - realtors, funeral homes, mortgage companies, etc to recoup your $2,000 - sell them for $2 a piece - they have to buy them all. Have it setup before you start and get a $250 deposit from each one. On 600 leads - you would create $2600 in Co-Op money - so, your leads are free.
Also - be sure to work the leads first. Give the Co-Op partners the leads 3 or 4 days after creation to give yourself time to contact them.
You can also set up a grill at an intersection, have a full color banner with your logo and cook up some BBQ Chicken samples - or whatever. Get lots of smoke, lots of smell, balloons, music, etc - create excitement - use simple surveys and off you go.
You can also use Text Messaging to gain leads.
Just get outside the box. I know we will . . .
Good luck,
Tom
Let me jump in and help some too...
Have you considered having a calling campaign drive interest for you? A telemarketer can make 700-1000 calls to your target market a day and set up appointments.
Further you could work designing direct mail to a HIGHLY targeted campaign, split your list 4 ways, try 4 offers/sales copy versions; when you find your BEST performer hit the entire list again!
Let us know your thoughts as-well-as what you end up doing.
Have you considered having a calling campaign drive interest for you? A telemarketer can make 700-1000 calls to your target market a day and set up appointments.
Further you could work designing direct mail to a HIGHLY targeted campaign, split your list 4 ways, try 4 offers/sales copy versions; when you find your BEST performer hit the entire list again!
Let us know your thoughts as-well-as what you end up doing.
- 5,988
It won't let me edit my previous post - but:
It's $3600 in lead sales - so, your leads are free AND you create up to $1600 in revenue.
Tom
It's $3600 in lead sales - so, your leads are free AND you create up to $1600 in revenue.
Tom
- Thread starter
- #7
- Thread starter
- #8
I am assuming this is per month. Am I correct?
- 5,988
" I am assuming this is per month. Am I correct? "
Can be weekly or monthly - just depends on your initial budget and the relationships you have with the other Co-Op members.
The street team will hand out the mailers like candy. You only need 500 or so hot leads to make it worth while - especially if you are Co-Op'ing the run.
Anything is possible.
Tom
Can be weekly or monthly - just depends on your initial budget and the relationships you have with the other Co-Op members.
The street team will hand out the mailers like candy. You only need 500 or so hot leads to make it worth while - especially if you are Co-Op'ing the run.
Anything is possible.
Tom
- 1,641
I've spent my entire adult life with thinking about getting inside the box.
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