Atlas said:" Ah, a permanent guy. I hope you're not one of those that believes EVERYONE should have permanent coverage. "
How can you do a 412i, Def Comp, Split Dollar, Rev. Split Dollar, Executive Bonus, plan without WL/UL?
WL is not the all end all and everyone does not need it. However term is not useful for some cases.
Anyone who sells only WL or only term is crazy. Sometimes the need is for WL. Like estate planning you need WL, you need to make sure it stays in force for life. Anyone who does not see how good WL is for some cases needs to go and study the product and the laws and regs.
It is not as much product as much as it is process. The main goal of LI is to do a job. What fits the job best and why it fits the best what you need to know. When you know what fits the best that is what you sell.
Couldn't agree more. If your market is the 412i, estate planning, etc., then you obviously won't write much as much term.