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A. I'm not a financial planner. B. My company only sells simplified whole and some guaranteed whole.
Most "financial planners" (ie. investment advisors) don't have a clue, don't understand insurance except to buy term.
Sell YOUR best products to your clients. Whatever that is. If you're independent, you can keep adding new companies over time. If you're captive, you just need to offer the best you have for your clients. It doesn't have to be "the best of everything out there". That can be a nearly impossible standard. But it should always be the best of what you have to offer.