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It's our #1 FE Product as of December. Our agents have access to all the standard FE carriers and they're gravitating toward SBLI as their lead.
Preferred rates are in line with Mutual of Omaha. I wouldn't call them middle of the road, they're much better than that.
Underwriting is where they accel. 90%+ approval rate was the target with Milliman in the product build and that's holding strong (most carriers are around 80% for comparison). The goal was that if you can answer "no" to all health questions for Preferred or Standard...you should get an approval 90% of the time. There's No MIB check.
What sealed it as a lead carrier for many agents were many declines with other carriers being approved level with SBLI. For example, COPD for Aetna/LBL getting declined and agents take it to SBLI and it gets approved instantly. Many other niche examples of this.
Yes, instant decision e-app or voice sign. A .pdf policy is available instantly.
The kicker is Sequoia Concierge is included in every plan which makes this product the most value packed FE product on the market for the price. Here's details. We integrated the benefits of Sequoia into our scripting to increase value, referrals and sales.
SBLI is not perfect. Every carrier has their downsides. Here's SBLIs:
- Little carrier support. SBLI runs lean and wants you to lean on your upline.
- Non commissionable policy fee.
- SS billing (1st, 3rd, Wednesdays), but not "true" SS billing if 1st/3rd falls on a weekend.
- New product, so still some bumps to smooth out but we've ironed out the majority of them already.
More details here: SBLIFinalExpense.com
Hopefully doesn't go the route of GCU with high comp and aggressive underwriting once the integrity's , Amerilifes and one life get hold of it . I assure you with top comp 160% plus it's coming .
They do the same thing with their annuities. SBLI is one of the few carriers with decent rates actually processing business (a lot of the big names are MONTHS behind issuing policies) because they are not affiliating with those huge distributors.And SBLI doesn't want the firms you mentioned to distribute or even some of their downline mega agencies so that won't happen either.
The difference is SBLI has been working with independents for decades and has their systems already in place - namely commission systems which GCU couldn't figure out - so that won't happen. Also top comp is the same as all the other core FE carriers on the market...definitely not 160%. And SBLI doesn't want the firms you mentioned to distribute or even some of their downline mega agencies so that won't happen either.
Several big Fmo's are in the 155-160% commish range .