Most productive FE mailer

Generic Business Reply mailers are the best in my opinion.
(bonus points for multilingual mailers, if you/your team has that capabilities). (for Final Expense)

Happy to assist if you have any questions
- your friendly direct mail lead gen vendor
 
Generic Business Reply mailers are the best in my opinion.
(bonus points for multilingual mailers, if you/your team has that capabilities). (for Final Expense)

Happy to assist if you have any questions
- your friendly direct mail lead gen vendor
Pimpin ain't easy. But it is full time work.


But since you offered your opinion, why are they the best?

What's your experience working these leads?
 
But since you offered your opinion, why are they the best?

What's your experience working these leads?
Over the past 16 months now, we have been running FE direct mail campaigns across the nation. This has been mostly to test inbound call vs reply cards. We also tested cards with images vs generic..

As a whole, we have seen the most responsive card being the generic reply card, followed by the generic inbound call card. The Generic Reply card performed 0.2% better than the Generic inbound call card and roughly 0.6% better than both the cards with graphics (both graphics cards panned out evenly compared to each other).

Anecdotally, our partners claimed 30-35% close rates, but I cannot confirm this as we do not keep track ourselves.

I do acknowledge that this is not a perfect test and that many variables can factor in (such as language, type of images, seasonality, agent's timing to respond to leads, etc.), but we tried to minimize as many variables as we could.
 
Over the past 16 months now, we have been running FE direct mail campaigns across the nation. This has been mostly to test inbound call vs reply cards. We also tested cards with images vs generic..

As a whole, we have seen the most responsive card being the generic reply card, followed by the generic inbound call card. The Generic Reply card performed 0.2% better than the Generic inbound call card and roughly 0.6% better than both the cards with graphics (both graphics cards panned out evenly compared to each other).

Anecdotally, our partners claimed 30-35% close rates, but I cannot confirm this as we do not keep track ourselves.

I do acknowledge that this is not a perfect test and that many variables can factor in (such as language, type of images, seasonality, agent's timing to respond to leads, etc.), but we tried to minimize as many variables as we could.
I asked for your personal experience running these leads.


Not anecdotal bullshit.
 
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