How much information are you guys putting in to your emails? I am getting a little frustrated with the fact that no one wants to do business over the phone anymore. For example, I just got this referral from a real estate agent this week. These people are buying a million dollar home and have 0 desire to talk over the phone. Everything is through email. Well there is a lot to go over with that type of purchase. So I try to do as good of a job as I can over email but no way this should be done over email. Email business is all price. Which then makes me think well just send over the crappiest lowest priced policy because that's what will get their attention. But of course that's going to blow up in my face when there is a claim.
So how are you guys winning email biz? Are you quoting the policy that you know they should purchase or giving them the lowest priced one you have? What other things are you saying in your emails that help win you the biz? Thanks!
So how are you guys winning email biz? Are you quoting the policy that you know they should purchase or giving them the lowest priced one you have? What other things are you saying in your emails that help win you the biz? Thanks!