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I don't steer. I present. If it works for both of us, I see no problem. In the case of permanent insurance, even if the premium is lower, they will have lost a full year. As I assume you know, it takes time for a policy to accrue significant cash value (CV). If it's in their best interest to switch them, it's better then than later. It's not up to me. It's up to the client. I hope that helps.
Oh, BulShite!
I present what I feel is their best option. In the end I let them decide but I would be a liar if I said I did not steer them more toward what I felt was the best solution. I am an agent it is part of my job to show a solution to the problem. And yes I look at what is good for me as well. I do not work for free.
Let me say that I sell a fair percentage of SI plans including Term, UL and Whole Life. And sometimes it is to someone that could qualify for a FU plan. However, that is not my lead, My blanket product. That would make me more in line with a Primerica agent that sees the solution to all ills as 20 year (primerica) Term with an inflation rider.
>>"In the case of permanent insurance, even if the premium is lower, they will have lost a full year."
What?