Is people in this business that doesnt like cold calling! Huh! How can you be successful in this business without being an effective prospector. Nothing wrong with the lead companies, but after you have been in the business awhile shouldnt your customers be referring people to you? Shouldnt you have a pretty good book size to work off of? Shouldnt you be known well enough in your community that people know what you do, and seek out your services? I just dont understand sales people that are constantly fussing about bad leads, and how much they hate to cold call. What are your thoughts?
Something I Dont Understand About Lack Of Prospecting
- Thread starter jmatos
- Start date
Re: Something I Dont Understand
I have cold called in the past and was pretty good at it even though I hated it. Switched from interruption marketing to attraction marketing and never looked back.
If things get slow I will buy aged leads and set up a drip marketing campaign.
I have cold called in the past and was pretty good at it even though I hated it. Switched from interruption marketing to attraction marketing and never looked back.
If things get slow I will buy aged leads and set up a drip marketing campaign.
Re: Something I Dont Understand
I don't care if you cold call, sell over the phone, door knock, buy leads, buy leads for $11 or for $100, buy pre set appointments, or whatever..... any time or money you put into prospecting should return at least 6 to 1 (preferably 8-1) or try something else.
I don't think that it makes you a bad salesman if you don't cold call. For example, I sell FE. In my area I can sit on the phone all day long and get maybe 1 or 2 appointments. Or I can pay $400 to get 20-25 lead cards that I can schedule 15-20 appointments from. Am I a bad or lazy salesman because I bought leads? If so, let me be the worst salesman out there. At least I won't have skinny kids.
I don't think successful salespeople complain much about bad leads. That is for losers. If a successful agent tries leads from a source that didn't work for him he finds a different source.
I don't care if you cold call, sell over the phone, door knock, buy leads, buy leads for $11 or for $100, buy pre set appointments, or whatever..... any time or money you put into prospecting should return at least 6 to 1 (preferably 8-1) or try something else.
I don't think that it makes you a bad salesman if you don't cold call. For example, I sell FE. In my area I can sit on the phone all day long and get maybe 1 or 2 appointments. Or I can pay $400 to get 20-25 lead cards that I can schedule 15-20 appointments from. Am I a bad or lazy salesman because I bought leads? If so, let me be the worst salesman out there. At least I won't have skinny kids.
I don't think successful salespeople complain much about bad leads. That is for losers. If a successful agent tries leads from a source that didn't work for him he finds a different source.
- Thread starter
- #4
Re: Something I Dont Understand
So what are your view points on attraction marketing? I am interested in learning.
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BTW....I am not against buying leads. I may buy some tomorrow.
So what are your view points on attraction marketing? I am interested in learning.
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BTW....I am not against buying leads. I may buy some tomorrow.
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- 561
Re: Something I Dont Understand
In p&c if I got 8-1 on all my marketing I'd be retired by now. If you get 1-1 that is considered successful with renewals as you make back your $ year one and the rest is profit until the policy cancels.
In p&c if I got 8-1 on all my marketing I'd be retired by now. If you get 1-1 that is considered successful with renewals as you make back your $ year one and the rest is profit until the policy cancels.
- Thread starter
- #6
Re: Something I Dont Understand
If you want to learn attraction marketing, start with Seth Godin. Absorb as much as you can from his sites, then pick a couple of his books on Amazon.
They are all good but a bit repetitious.
Seth Godin
Seth's Blog
When I was buying health leads if I didn't get 3:1 the lead source was fired. I usually averaged 6:1 - 8:1 on leads from my primary sources.
That was FYC, not counting renewals.
Earn $6 in comp for every $1 spent on leads (6:1 ROI).
If you want to learn attraction marketing, start with Seth Godin. Absorb as much as you can from his sites, then pick a couple of his books on Amazon.
They are all good but a bit repetitious.
Seth Godin
Seth's Blog
When I was buying health leads if I didn't get 3:1 the lead source was fired. I usually averaged 6:1 - 8:1 on leads from my primary sources.
That was FYC, not counting renewals.
Earn $6 in comp for every $1 spent on leads (6:1 ROI).
G
Guest
Guest
I dont cold call, if you have good products at good rates, then referrals come easily, especially if you connect with the client.
Attraction Marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it. Reverse Marketing is the same concept of Attraction Marketing.
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Law of Attraction
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Law of Attraction
