- 126
It's interesting how every one reads the same article and every one has a different perception of it. Also, how each person pulls a different part of the article out and focuses on that part whether it be negative or positive. I guess thats how the mind works. You see what you want to see based on what your mindset is at the time you read it. Its interesting.
For me, I took two things out of it.
1. I could care less when it was written, the message is that cold calling works. He obviously was being told that it doesn't at some point in his career but didn't listen. When I started in 99, I was told then that it doesn't work by just about everyone around me. I still hear that today. And, I've read books from the 80's where sales reps were told it doesn't work and its a waste of time. Funny thing is, the books or articles were all written about people who became the tops in their companies by cold calling. lol.
2. The thing that really stood out for me was how he got himself to do it and how much he hated his business and how much he hated the thought of being in it. Probably because he had no activity. Thats a trait I see will all unsuccessful people. They have no long term sustained activity so they say it doesn't work, or they hate their product, or company or something. But it's never them. Its always someone or something else.
Whats really interesting is, when he set that huge goal of putting away 100k a year for 10 years, his focus became on earning more than 100K a year. He stopped worrying if it worked or didn't work, he just did it. The last part of this I really liked was that he started to really like his business. So, all along, it wasn't the business that he hated... it was his level of activity. Once he changed his activity and what he was focusing on, he changed his view on the business.
Anyway, I just thought it was interesting to see how many different views there are on the same article.
For me, I took two things out of it.
1. I could care less when it was written, the message is that cold calling works. He obviously was being told that it doesn't at some point in his career but didn't listen. When I started in 99, I was told then that it doesn't work by just about everyone around me. I still hear that today. And, I've read books from the 80's where sales reps were told it doesn't work and its a waste of time. Funny thing is, the books or articles were all written about people who became the tops in their companies by cold calling. lol.
2. The thing that really stood out for me was how he got himself to do it and how much he hated his business and how much he hated the thought of being in it. Probably because he had no activity. Thats a trait I see will all unsuccessful people. They have no long term sustained activity so they say it doesn't work, or they hate their product, or company or something. But it's never them. Its always someone or something else.
Whats really interesting is, when he set that huge goal of putting away 100k a year for 10 years, his focus became on earning more than 100K a year. He stopped worrying if it worked or didn't work, he just did it. The last part of this I really liked was that he started to really like his business. So, all along, it wasn't the business that he hated... it was his level of activity. Once he changed his activity and what he was focusing on, he changed his view on the business.
Anyway, I just thought it was interesting to see how many different views there are on the same article.