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In general telemarketers get paid just to set the appointment - anything else is up to the sales rep.
When I worked for Century 21 Home Improvements they made no bones about the fact that the marketer's only job was to get our foot in the door. Most of the time they said we'd give some literature and a free estimate which would take "5 to 10 minutes."
I ran many appointments where the husband was watching TV and the wife was busy with the kids. I'd come in and hear; "kitchen's over there, leave the quote on the counter." Other times husband and wife were all dressed up; "It's 5:30 now and you need to be out by 6 since we're meeting friends for dinner."
However.....I still got my deals and still make $60K a year. The point is you don't have to do anything - just show up and take the good with the bad. If you ran 4 appointments a day and closed half would you make decent money? I was lucky to close 20% of my home improvement sales which was actually a good figure.
If I had someone setting appointments for health and I ran 3 a day and closed 1 I'd make a fantastic living.