I do remember that only around 3%-4% of their term policies ever pay out (this is just for NYL though), I would guess that the more competitive term companies have a higher payout rate.
Ironically, I doubt premium on term has much to do with it. Honestly, whether I pay $10 a month or $13 a month isn't going to make a big difference after the policy is in place.
Now, just a guess, face amounts under $100K probably lapse faster than face amounts over $300K. Reason I suspect this is true? Low face amount policies may have been bought on emotions rather than on true need. The client will either eventually cancel that one and replace it with a lower cost / higher death benefit (i.e., underwritten) plan or just let it lapse.
Dan