- 3,864
3 of 20 is about right. My phone states for years are over 85% voice mail this is with highly programmed predictive dialers and complex systems.Leads in volume suck and you can easily get 20 of those and be lucky just to have 3 answer the phone - all of which will yell at you, be broke or uninsurable.
The labor in the "shared leads" game is truly killing my business and when I say I pay over $200+ on a phone lead people laugh (I cry), but at an hourly rate + tax + benefit what is the cost to dial 100 leads and reach 5 broke un insurable people?
I am paying over $200/app either way.
Retention can be a whole other thread, I do have concerns on the type of client I am enrolling with live phone leads and retention - it makes you wonder when someone hasn't had insurance for 5 years, hears a radio ad, and decides "today is the day..." what is wrong with this picture? lol...